Build a website in the style of a site you like, without copying it
Repaint, Wix Harmony, Hostinger Horizons and iter0 all take a site you like as a starting point. They differ in what they carry across: Wix Harmony brings over the text and images, while iter0 takes only the look. Here is what each one takes, then a three-step way to keep the other business's content out of your page.
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In this note
Which AI builders take a site you like as a style reference
Four builders take a site you like as input. Repaint takes links and screenshots as style direction. Wix Harmony rebuilds a site from its URL, content included. Hostinger Horizons builds from a screenshot. iter0 takes a reference URL for the look and your own site or brief for the words.
The difference that matters is what comes across. If the reference belongs to another business, you want its layout and feel, not its words, photos or customer quotes. Wix Harmony's Create from URL is built to bring content over, so it suits a site you own. The other three treat the reference as direction and leave the content to you. Each row comes from the vendor's own help or product page, listed under Sources.
| Tool | What you give it | What it does with the reference | Content from the reference |
|---|---|---|---|
| Repaint | Links to sites whose style you like, screenshots, your logo and colours | Uses them to match the look you have in mind | Its help page lists them as style input. Your text comes from your own site, files or prompt. |
| Wix Harmony | The URL of an existing site, through Create from URL | Its AI, Aria, scans the site's structure, content and visual style and generates a new Wix site | Yes. Pages, text, images, links and colours come across. |
| Hostinger Horizons | A screenshot, sketch or photo | Builds a website or web app from the design in the image | Whatever you tell it to keep. Hostinger's prompting guide says to name what to borrow and what to change. |
| iter0 | The URL of a site you are authorised to use as a design reference, plus your own site or a brief | Takes the visual direction only and builds the page around your business | No. The words and facts come from your site or brief. |
Describe what the page does
Open the reference and write one sentence about the job of each section. For example: the hero names the problem and shows the product; the next section demonstrates a task; a later section answers the buyer's pricing concern. Also note the page width, where images sit beside text, and where the main action returns. These notes are more useful than 'make it look like this site' because they name decisions you can accept or reject.
Now ask which questions your own visitors have. A billing software page uses a comparison table because its buyers need to understand plans. If you sell a one-off consulting service, that table is the wrong device, however good it looks. Keep a pattern only when it helps someone understand your offer.
Write two separate inputs for the builder
Put the design notes in one part of the brief. In another, provide your buyer, offer, actual screenshots, approved claims, prices, links, and the action you want the visitor to take. Label the reference URL as design direction, not a content source. This makes it harder for an AI builder to carry a competitor's words into your draft.
Suppose the reference has three customer quotes after the product demo and you have none. Replace that section with a real product walkthrough or a clear account of how the service works. Do not invent quotes to fill the grid. A page with one supported example is more useful than one with three borrowed claims.
Review the generated page against both inputs
Check the output once for design and once for content. In the design pass, ask whether the product appears at the right moment, whether the section order fits the buyer, and whether the phone layout remains readable. In the content pass, compare every logo, image, name, number, link, testimonial, and distinctive phrase with your approved inputs. Remove anything you cannot trace to your business.
Save the reference URL, capture date, the decisions you used, and the reason for each. If a teammate later questions a wide hero or repeated call to action, they can review the decision instead of copying the source page again. W3C's page-structure guidance is a useful check here: headings and regions should reflect the meaning and order of your own content, not merely reproduce the reference's appearance.
Put the brief into practice
A launch page should make the buyer, promise, proof, and next action obvious. iter0 uses this same standard when it turns a brief or reference site into a builder-ready page.
Start your launch build