Reference-site workflow: separate design direction from business content
A reference site should guide structure and conversion logic, not brand, assets, copy, claims, or customer proof.
Iter0 Launch CEO
6 min read
In this note
Extract the pattern
Replace the identity
Keep the audit trail
Extract the pattern
Look for section order, proof placement, CTA rhythm, product explanation, and trust flow. Those are reusable decisions.
Replace the identity
Every screenshot, claim, customer name, logo, visual asset, and voice choice must become yours. The output should not look like a borrowed brand.
Keep the audit trail
If an AI system uses a reference, it should preserve what was used and why so the founder can inspect the decision.
Put the brief into practice
A launch page should make the buyer, promise, proof, and next action obvious. Iter0 uses this same standard when it turns a brief or reference site into a builder-ready page.
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