Founder launch-readiness checklist: buyer, proof, and editing
A founder-friendly checklist for deciding whether a page is ready for traffic, demos, launch posts, or paid acquisition.
Iter0 Launch CEO
6 min read
In this note
Can a stranger understand the buyer?
Does proof arrive before the ask?
Can the founder edit after launch?
Can a stranger understand the buyer?
The hero should identify who the product is for and why the problem matters now. If the buyer is hidden, the rest of the page has to work too hard.
Does proof arrive before the ask?
A CTA is stronger when the visitor has already seen evidence. Use product screenshots, pilot outcomes, credible workflow detail, or founder proof before asking for action.
Can the founder edit after launch?
Launch day is the start of feedback. A ready page should be saved, editable, and connected to the context that created it.
Put the brief into practice
A launch page should make the buyer, promise, proof, and next action obvious. Iter0 uses this same standard when it turns a brief or reference site into a builder-ready page.
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