Pre-traffic website QA for a startup launch
Run the last-mile checks on mobile layout, proof, forms, links, and metadata before a startup sends traffic to its website.
Iter0 Launch CEO
7 min read
In this note
Start with one launch job
Make proof visible before polish
Check mobile like it is the main launch
Run the primary action end to end
Start with one launch job
A launch page should make one next action obvious. That might be joining a waitlist, booking a demo, starting a trial, or understanding why the product exists. If your hero is trying to serve investors, customers, press, and friends at the same time, the page will feel vague.
- Name the buyer
- Name the pain
- Name the next action
- Remove secondary goals from the hero
Make proof visible before polish
Design quality matters, but a polished page without evidence still feels thin. Add the strongest proof you have: screenshots, workflow clips, beta quotes, usage numbers, founder credibility, or a clear explanation of what changed for a real user.
Check mobile like it is the main launch
Many founders inspect desktop and miss the phone view. Before launch, verify that the headline, CTA, screenshots, navigation, pricing, and forms work without horizontal scroll or clipped text.
Run the primary action end to end
Use the published page. Submit the form, open the confirmation, and check where the record arrives. Test every primary link and one invalid form entry. A button label or integration badge does not prove the path works.
Read what search and sharing systems receive
Open the published HTML and check the title, description, canonical URL, one H1, social image, and internal links. Confirm that the sitemap lists the final URL and that robots rules do not block the page's rendering resources.
Put the brief into practice
A launch page should make the buyer, promise, proof, and next action obvious. Iter0 uses this same standard when it turns a brief or reference site into a builder-ready page.
Start your launch build