9 checks for an AI-designed landing page

Choose the action this page should support: start a trial, join a waitlist, book a call, or buy. Give that action one clear button in the opening. Keep ordinary navigation available without making several buttons look equally important. Ask someone who did not write the page what the main action will do. Repeat the check at a recorded phone viewport and follow the button to its real destination.

Name the reader and the change the offer can honestly produce. Avoid a category label such as 'AI-powered platform' when the visitor still cannot tell what the product does. Do not write a quantified result unless you have a source and permission to publish it. Read the headline to someone outside the company and ask them to explain the offer in their own words.

Put useful supporting material near the claim it supports. This may be a real product screenshot, an approved customer quote, a sourced metric, or a concrete explanation of the work. Do not add anonymous star ratings, customer logos you cannot use, or an unsourced 'trusted by' line. If the business has no customer material yet, demonstrate the product or explain the service precisely instead.

List the questions a buyer needs answered before price makes sense. They may need to know who the offer suits, what setup requires, what is included, or what happens after purchase. Answer the important questions in the page body instead of hiding all of them in a long FAQ. Use answers from the product owner, sales notes, or support records. Do not let the model invent a policy or implementation time.

Set the reading order before arranging cards. A visitor should encounter the offer, the reader it suits, the main action, and the most useful supporting material in a deliberate sequence. Open the rendered page and scan only the headline, section headings, and buttons. If those fragments tell a different story from the full copy, change the order or emphasis. Equal-sized cards are not a substitute for a main point.

Give each paragraph one job and each section a heading that states its point. Split a paragraph when it moves from the offer to setup, price, or policy. Read only the headings aloud; they should trace the buyer's questions in order. If two neighbouring sections make the same claim, combine them. Add detail only when it explains an object, a cause, a decision, or an action the reader needs.

Use a customer quote only when you have the wording, speaker details, and permission needed to publish it. Keep measured results attached to their source and time period. Do not improve a vague quote by inventing a number or role. If the customer must remain unnamed, explain what attribution has been approved. When no usable quote exists, show the product or describe the service instead.

Match the form to what the business does next. A waitlist may need only an email address. A sales team may need a name, company, and role to route a request. For every required field, name who uses it and why. Remove fields that no person or system needs. Submit the form with valid and invalid data, then confirm the message and destination match the page's promise.

Tell the visitor what happens after the action: instant access, a calendar page, an email, or a reply from a person. State a time only when the business can meet it. Use a button label that describes the result rather than the database action. Complete the form on desktop and phone, then check that the confirmation and follow-up match the words beside the button.

Check the business facts and action before testing alternate copy. Then inspect the rendered desktop page and resize that same page to a recorded phone viewport. Follow the main action, submit the form, and read the confirmation. Ask one person outside the team to state the offer and next step. Record any check you did not run instead of treating a clean screenshot as a complete review.

The tool does not excuse thin, duplicated, or slow pages. Give the page a specific job, use original facts, write a useful title and description, keep one canonical URL, and check the published HTML. Do not publish many keyword pages that repeat the same generic answer. Search performance depends on the page people receive, not on whether a person or model drafted it.

Use enough sections to answer the reader's questions and support the main action. Write those questions in order, then give each section one answer. Remove a section that repeats the headline or depends on material the business does not have. The right count follows the offer; it is not a universal landing-page template.

Test a headline only when you can state the question the test should answer and measure the action that matters. Keep the page, audience, and offer stable while the headline changes. Fix broken links, forms, and phone layouts first. A higher click count is not useful when those visitors cannot complete the intended action.

There is no universal word count. Match the page to what the reader must understand before acting. Keep a paragraph when it explains the offer, answers a real question, supplies usable supporting material, or describes the next step. Remove sections that repeat the same claim with new adjectives.