Framer vs Lovable vs v0 for a startup launch page

Start with who changes the page after launch. If a marketer or designer does, use Framer. If a developer who already works in the product's code does, use v0 or Lovable.

Framer makes a website that you edit on a canvas. Lovable and v0 make code projects, and a landing page is one of the things they build. Their page is source code that a team owns, reviews and deploys.

Framer's AI website builder page describes a site that starts from a prompt, a brief or a blank canvas. AI agents draft the structure, sections and copy, and you refine them on the canvas before you publish. The CMS, SEO controls, analytics and hosting belong to the same product, so the site you design is the site Framer serves.

Lovable's documentation calls it a full-stack AI development platform for building and deploying web applications from plain language. Each project is one application with its own codebase: frontend, backend, database, sign-in and integrations, all as editable code. The documentation lists company websites and landing pages among the things you can build.

v0's documentation calls it an AI agent that creates real code and full-stack applications. Its FAQ names Next.js, React, TypeScript, Tailwind CSS and shadcn/ui as the stack and lists landing pages among the things you can build. v0 deploys to Vercel and syncs the code with a GitHub repository.

Lovable and v0 produce code projects. You get source files, a repository and a deployment that somebody maintains. That suits a page that ships with the product. A standalone page with no sign-in and no stored data gets nothing from a codebase except upkeep.

Prices are in US dollars. All three let you leave with your work: Framer as a static site, Lovable and v0 as code.

The three bill different things, so compare the plan you would buy and not the headline price. Framer prices the site: a plan sets your pages, CMS items and bandwidth, and each extra editor adds a seat. Lovable meters credits for building and running apps. Lovable's pricing FAQ lists "Make the button gray" at 0.50 credits and "Add authentication with sign up and login" at 1.20. v0 prices the person: Plus is $30 per user a month and includes $30 of credits for each user, and every generation draws them down.

Check what each free plan withholds. Framer's Free plan has no custom domain. Lovable's has no custom domain, no code editor and no code download. v0's stops at 7 messages a day.

Pick Framer when a designer or marketer changes the page every week. They edit text, swap sections and publish without asking a developer. The Basic plan costs $10 a month and includes a custom domain, 30 pages and 2 CMS collections. That covers a launch page and a blog.

Framer's pricing page calls the Free plan ideal for non-commercial use, and a custom domain needs a paid plan, so a company page starts on Basic. The same page describes Pro as the plan for agencies, startups and scale-ups that run their full marketing stack on Framer. When a second person joins, an extra editor costs $20 a month and a content editor $10. Viewers who only comment are free.

Framer builds websites and nothing behind them. The product your sign-up button points at lives in Lovable, v0 or your own repository.

Lovable is the tool when the page and the product are one project and nobody on the team writes code. You describe the product in chat. Lovable builds the frontend, the backend, the database and sign-in, publishes to a lovable.app address and syncs the code to GitHub, GitLab or Bitbucket if a developer joins later. You do not need GitHub to use it. Every workspace has unlimited members, so adding a teammate does not raise the bill.

The Free plan gives you 5 build credits a day to try it. Pro, at $25 a month for 100 credits, adds the code editor, the code download and custom domains. A marketer who only edits a page gets more tool than the job needs.

v0 fits a team that reviews code. Connect a GitHub repository and v0 works on its own branch, gives that branch a Vercel preview deployment and opens a pull request. Your CI checks run and your reviewers read the diff before the change merges.

The Free plan includes GitHub sync, deployment to Vercel and Design Mode, with a limit of 7 messages a day. Paid plans start at Plus, which is $30 per user a month. If your team already writes Next.js, v0 can import the repository, so the launch page lands in the same codebase as the product. Skip v0 if nobody on your team reads code. You would own a Next.js project that nobody can review.

When a marketer edits the page and a developer owns the product, split the work. Build the page in Framer or iter0 and the product in Lovable or v0, then point the page's sign-up button at the product's live URL. Keep a list of the features that work today and publish claims only from that list. When the product drops a feature, the page drops the claim.

iter0 builds your launch page from a brief. Give it the brief or the URL of your current site and it builds one page. Launch CEO, iter0's chat agent, asks about your buyer, offer and proof, and iter0 can show three design directions before it builds the one you choose. A page build costs 1 credit, an AI edit costs half a credit and manual edits are free. The Free plan includes 3 credits a month, Hobby is $5 for 15 credits and Pro is $25 for 100.

After you sign in, you can download the page as HTML, or as a ZIP for a multi-page site, or have iter0 open a pull request in your GitHub repository, which you merge yourself. iter0 can publish one site at its own <name>.iter0.app address.

iter0 does not build the product behind the page. A page it builds has no sign-in, database or application logic behind it, so build the product in Lovable or v0.