Durable alternatives: 9 website builders compared on cost, bookings and export

Start with the part of Durable you'd miss most. If it's the bookings and the customer list, move to a builder that has them. If it's just the website, you have a lot more choice and most of it is cheaper.

Durable's pricing page lists three plans. Free gets you a website preview, 300 AI credits in total and a CRM for up to 10 customers. Launch is $22 a month on yearly billing or $25 on monthly, and adds hosting, custom forms, analytics, custom code, a CRM with unlimited customers, "Unlimited booking, synced to your calendar", 1000 AI credits a month and a domain you connect or register free, up to a $20 value. Grow is $41 a month yearly or $49 monthly and adds unlimited team members, translation, 5000 AI credits a month and a $40 domain credit.

So a Durable site on Launch is four things: a hosted website, a customer list, a booking calendar and a pile of AI credits for writing. Most alternatives below only replace the first one. That's fine if you never used the other three. If you did, check the bookings column in the tables before you move.

The free plan is a private preview on a durable.site subdomain. Durable's AI website builder page says you need a paid plan to connect or buy a custom domain.

One row per tool. Prices are in US dollars and come from each vendor's own pricing page. The source links are at the bottom.

We took the cheapest plan on each tool that lets the site run on your own domain, and worked out what you pay for the first 12 months. Where a tool offers yearly billing we used it, because that's how most of these prices are advertised.

Read the "Domain" column too. Some plans throw in the first year of a domain, and some don't, so add the price of a .com where it says "Not included". Wix lists a .com renewal at $13.35 a year, which is a fair guide.

If you used Durable for more than the website, this is the table to check. "Not on the plan list" means the vendor's pricing page doesn't list it for that plan, so you'd add a separate tool such as Calendly or Acuity and link to it from the site.

Wix is the obvious move if you want one login for the site and the bookings. The free plan runs on a wixsite.com address with Wix branding, and Wix's own blog says it can show ads. Paid plans start at Light, which Wix's own pricing guide lists at $17 a month on a yearly subscription paid in full.

The catch for a Durable user is that Light doesn't list scheduling. You need Core at $29 a month for "Scheduling and services" and basic eCommerce, so a like-for-like swap for Durable Launch costs $348 for the year, not $204.

The bigger catch is leaving. Wix's help centre says your site "needs to be hosted and operated on Wix's servers" and that its setup "does not support external hosting". Your domain can be transferred away from Wix, but the site stays.

Go with Wix if you want bookings and a store in one place and you're not planning to move again.

Squarespace has four plans. Basic is $19 a month paid annually or $25 monthly, Core is $29 or $39, Plus is $49 or $65 and Advanced is $99 or $139. Annual plans include a free domain for the first year. There's no free plan, just a 14-day trial with no card needed.

Bookings are a separate product. Acuity Scheduling has its own Starter, Standard and Advanced plans, and its page says you don't need a Squarespace site to use it. Budget for both if you take bookings now.

Basic also takes a 2% fee on online store sales. Core and up drop that to 0%.

Export is partial. Squarespace exports one WordPress .xml file with your layout pages, one blog and your text and image blocks. Store pages, page-specific headers and footers, product and video blocks, style settings and custom CSS don't come with it.

If the look matters most and you don't mind paying for bookings on the side, it's a good pick.

Hostinger's headline price is $2.49 a month for the Premium plan. That price needs a 48-month term paid on day one, which is $119.52. When the term ends it renews at $10.99 a month. Premium covers up to 3 websites and a free domain for the first year. There's a 30-day money-back guarantee.

Hostinger now has two builders. The classic builder can send your pages, text and images to a WordPress site, but its help page says styles, layout, the online store, forms and SEO settings don't come across. The newer AI Builder, in agentic mode, exports a React and Vite project as a ZIP, Hostinger says you have to build it before it'll run on ordinary shared hosting, and backend data stays in AI Builder.

It's the cheap option, as long as four years up front doesn't worry you.

B12 is closest to Durable in spirit. Its free plan runs on a b12sites.com address with 5 AI credits a day, up to 30 a month. The Website plan is $24 a month with a custom domain free for the first year and 100 AI credits a month. Website + Client Engagement is $78 a month and adds a contact manager, client intake, contracts with eSignature, email marketing and a custom email address. B12's FAQ says that plan includes online payments and invoicing. New users can pay $1 for the first 7 days on either paid plan.

Scheduling isn't in either plan's feature list, so check that before you move a booking-heavy business across.

B12 is also a closed system. Its help centre says "B12 does not offer a way to download a local backup of your website", and that the site won't work properly if it's hosted outside B12.

Worth a look for consultants who want contracts and invoices next to the site.

10Web builds the site with AI, then hands you a normal WordPress install. Every plan includes the full WordPress CMS, SFTP and SSH access, daily backups and a staging site. AI Starter is $10 a month on a yearly plan ($120 a year, against a listed regular price of $240) for one website, 100 AI credits a month and a free first domain up to $30. AI Premium is $15 a month for two sites and AI Ultimate is $22.50 for four.

You can start building for free. Every paid plan has a 30-day money-back guarantee, which stops applying once you claim the free domain.

Because it's WordPress, bookings, forms and a customer list come from plugins rather than from 10Web itself. It's more setup than Durable, but you can move the whole site to any WordPress host later.

Framer is a visual editor where you control every pixel. The free plan gives you a Framer domain, 1 GB of bandwidth and 500 AI credits to try. Basic is $10 a month with yearly billing for 30 pages and 1000 AI credits a month. Pro is $30 a month for 150 pages. Framer's comparison table says a domain is included free on yearly billing.

There are no bookings or customer list. You'd add a scheduler and a form tool. Framer hosts the site, and its help centre says every published site is standard HTML, CSS, JavaScript and static assets that you can download and move to any host. CMS content exports as CSV or JSON through plugins.

Good fit if you or a designer will spend real time on the look.

Webflow gives you the most control of the editors here, and takes the longest to learn. The free Starter plan publishes to a webflow.io address with 2 static pages, 1 GB of bandwidth and 50 form submissions. Basic is $15 a month billed yearly and adds your own domain. Premium is $25 a month billed yearly.

Webflow sells code export as part of its Core workspace plan, $19 a month billed yearly, on top of the site plan, so an exportable Webflow site is $15 plus $19 a month. Webflow's FAQ says CMS content exports collection by collection and forms stop working once the code runs elsewhere.

Choose it when a marketer will own the site.

Lovable is an AI software builder, not a website builder in the Durable sense. Its pricing FAQ calls it "an AI software engineer, which enables anyone to build for the web". Free gives you 5 build credits a day, capped at 30 a month. Pro starts at $25 a month for 100 credits, or $250 a year. Business starts at $50 a month. Custom domains and code download start on Pro, and GitHub sync is on every plan.

For a cleaner or a coach, that's more tool than you need. For a founder whose site needs sign-ups, logins and a database behind it, it's the right category.

iter0 is for software founders who need one strong launch page and don't have a marketer. You chat with Launch CEO, which asks about your buyer, offer and proof, then you pick one of three designs and iter0 builds it. Free is $0 with 3 credits a month, Hobby is $5 a month for 15 credits and Pro is $25 a month for 100. A page build is 1 credit, an AI edit is half a credit, and manual edits are free.

iter0 can publish each site at its own <name>.iter0.app address (your plan sets how many can be live at once). You can also download the HTML, or a ZIP for a multi-page site, or have iter0 open a pull request in your GitHub repo. That download is a plain static site, so it runs on any static host and you point your own domain at it.

If you're a local business that takes bookings, Wix or B12 further up this page is the closer fit.

Use it if you sell software and want a page you own outright.

Check this before you build anything. This is what each vendor's own help pages say you can take.

Every price and feature here comes from the vendor's own pricing page or help centre, and each one is linked in the sources below. We didn't use review sites for prices, because they go stale fast. The date at the top of the page is when we last checked them all.

All prices are in US dollars. For first-year cost we used the cheapest plan that lets the site run on your own domain, and the yearly billing price where the vendor offers one. Hostinger's entry price needs a 48-month term, so we show what you pay on day one and what that works out to a year. We didn't count promo codes, discounts for students or nonprofits, or add-on apps.

"Not on the plan list" means the vendor's pricing page doesn't list that feature for the plan. It doesn't mean you can't add it with another tool.

Prices on these pages change a few times a year. If you're about to pay, open the vendor's pricing link below and check it against the table.