Reference-driven design
Study section order, spacing, image balance, and emphasis without copying another business.
Learning
Turn a screenshot into a design brief
Write down the layout to keep and the photos you still need. Leave the other company's words, logo, and proof behind.
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Keep the page structure when you swap a component
Same colors and type can still produce a different page. Remove a block you cannot fill, and keep the order of the first screen.
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Website clone vs redesign
Decide what should remain recognisable and what needs a new structure or visual direction.
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Write an AI landing page brief
Translate useful reference observations into page goals, content, and constraints.
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How to brief an AI website agent
Give an agent enough context to use a reference without copying its brand or content.
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